Be the Hyperlocal Expert
The past few weeks, Xperience CEO Chris Suarez has shared coaching from Gary Keller about the shift. Gary says that to win in the shift, agents should focus on lead generation and having a strong value proposition. On this week’s Friday Partner Call, Chris did a deep dive into the key aspects of showing you are an expert through your value proposition.
Your value proposition should demonstrate knowledge in three primary areas:
- Hyperlocal information: data, knowing what is happening at a granular level in your neighborhood
- Real estate information: construction, inspection, home details, inspector’s course, seminars in construction, etc
- Services provided: knowledge around services before, during and after a real estate transaction
There are eight statistics that real estate agents should master as hyperlocal experts:
1) Average Days On Market
2) New On The Market
3) Total Available
5) Closed Units
7) Price Reductions
8) Back on Market
Listen to the discussion and learn secrets on how to handle price reduction conversations here.