You list seller’s, not houses.
What’s the single most important factor in getting a home sold?
(Often times people will say “price” or “location”)
In fact, the single most important factor in getting a home sold are the “Seller’s Decisions”
Seller’s decide the following:
* List Price
* Showing Availability
* Contract Acceptance
* The Realtor
You can have a great house in a great location with a good price, but if you have a dysfunctional seller, you will have your hands full. As a result we don’t list houses, we list seller’s.
Evaluate the house, the market for the house, and the seller’s decision-making ability.
4 factors for evaluating your seller:
1. Expectation – Are they realistic or unrealistic? Can you coach them to have realistic expectations?
2. Motivation – Is your seller motivated to sell? Do they have a gap – a difference between where they are and where they want to be and a timetable for making that happen.
3. Cooperation – Are they cooperative and coachable? Does it feel like you are on the same team and working together? Or are they adversarial and uncooperative?
4. Communication – Is your seller open and honest in his or her communication? Are they readily available to respond to offers? Or are they unavailable and closed in their communication, perhaps with hidden agendas?
If you don’t feel you have a motivated and functioning seller, you may choose to pass on this assignment.